If you are marketing an app, it pays to take a step back once in a while and reflect upon the acquisition tactics you may have missed to drive more android app promotion. You are probably already doing all the right things: optimizing your app store page, building a community, tracking your advertising campaigns, being active in social media and so on. What you might have missed, however, are some of the more underrated and ignored tactics to generate users for your app. So here it is: a list of 10 underrated ways to get more app installs. Enjoy!
There’s a lot to write about SEO for YouTube, so I won’t go in-depth here, but know this: YouTube is the 3rd most popular website in the world (according to Alexa) and the 2nd most popular search engine. A video optimized for YouTube’s search can get hundred’s of thousands of views without ever going viral. A good video with the right keywords can expose your app to thousands of viewers looking for what your app provides and should also lead to lots of downloads through android promotion. If search YouTube for “how to watch live streams on android,” you see that the first four entries are promoting apps and each one has tens of thousands of views. It’s an easy and cheap way to expose your app to people who are likely to want it.
According to Buffer, 35% of Facebook fans liked a brand in order to take part in a contest, and photo contests receive 5.5x more comments than regular posts. So, creating a contest is a great way to drive interest in your app. A popular marketing tactic to get maximum exposure is to create a contest or giveaway where people get more entries if they share a tweet or post something on their wall about your app. Magzene’s “tweet to enter” campaign has gotten them almost 1,600 retweets.
People like to offer friendly advice, so you might as well ask for it. Go into forums visited by your target segments and ask the forum users what they think of your app. This is a good way to introduce your app to potential users without seeming like a self-promoter. Hopefully this has given you a few new ideas to promote your app and increase android ratings. If you’ve tried these tactics yourself or have other overlooked tactics, we’d love to hear about them. Finally, keep in mind that an effective mobile strategy needs to be one that goes where your users are and connects with the right message.
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