it is essential to try getting other people to mention or talk about your app. This will reinforce your brand awareness and reputation, which will inevitably bring you more android installs, ratings and reviews. Going to the media is a great technique to drive attention. The first thing you should do is to build a complete press kit including some visual and written materials (download URL, app icon, screenshots, boilerplate, PDF presentation, etc.). Make your assets as attractive and engaging as possible.
The next step will be to send a great press release to all tech journalists and influencers that you can find. Try reaching out by email and don’t forget about your subject line: make it unique! The point is to convince them talking about your app. If your app is not live yet, give them access to your beta version. Describe and explain why your app is one of a kind and why they should cover it over an article. Make sure to show off your best features and functionalities.
You can also reach out to bloggers who could find your app interesting for their audience. For example, if your app is a fitness app, make sure to reach out to famous health influencers and bloggers. Use a creative and unique pitch. Try building a strong relationship with them. Hopefully, they will love your app and will showcase it in their next articles/videos. Influencer marketing is getting more and more popular due to its successful results.
The first thing you need to grasp to generate android app promotion is how the app stores you publish your app to actually work. Let’s go over some basic app developer language. You may have heard of SEO – Search Engine Optimization. But have you heard of ASO – App Store Optimization? The two are very similar in relation to your app’s success, but ASO has even greater impact on its listing than SEO does for Google search results. ASO is specifically what increases the visibility of your app in the marketplace.
The higher its rank, the more users will find your app when they search. And once a user finds your app, ASO also helps determine whether they actually download it. There are quite a few factors that affect your ASO: Positive reviews: The more positive android reviews an app has, the higher its rating will be. When users rank an app highly, it will also be ranked highly, which naturally improves downloads. App downloads: The more downloads you have, the more downloads you’ll get. App publishers should aim for a steady amount of downloads to rank highly.
Apps with popular keywords in their title and description may see more downloads. Revenue: Apps with a good record of revenue generation will get more visibility from the app store. Country: Regional success can influence your ranking in that region. Boosting your ranking in multiple regions can have a snowball effect. Backlinks: If you can include backlinks to many relevant pages, you can improve your app ranking.
Your app’s popularity across social media platforms can affect its app store ranking – especially on Android. Shares and +1’s on Google+ can determine whether users notice your app or ignore it. App starts: The number of times users actually open your app also has a significant impact on ranking. Retention: The number of people who uninstall your app vs. the amount who keep it within 30 days also affects rankings. To ensure retention, cater heavily toward your target audience in the app description.
Taking all of these into account can dramatically alter the way your app is perceived by the general public, and how it’s treated by app store algorithms. For more information on App Store Optimization, check out this blog post.
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