Developing an app is not enough to make a fortune from it. You should spark the users’ interest in your product. According to Google research, 48% of Americans discover new mobile apps by browsing app stores. A description is one of the top motivating factors among 71% of those who search in app stores.
To increase app downloads, you need android app promotion and make your product easily discoverable in app stores. A memorable name and its informative description are crucial to achieving this. An app icon, as well as its screenshots and videos, are not less valuable as an app name and description.
Let me tell you about the essential rules you need to follow to write a perfect description to market your mobile app and boost downloads with android promotion.
There are two apps in one category with similar features. The first one has a thoughtful icon, great screenshots, and a high-quality video. The second one has a neutral icon, poorly designed screenshots, and there is no video. Which one will attract users’ attention first?
Great icon primarily drives users to click on your application. Keep in mind that it should reflect your brand and intrigue users. So design this small element carefully, make it attractive and laconic
To make things right, focus on App Store Optimization (ASO). It allows users to find your product easily, click it, and download it. By using android installs, ratings and reviews methods in your marketing campaign, you can achieve great and inspiring results. Before creating name and description, check carefully particular app stores’ guidelines and specific examples to meet all the criteria.
A title is the first thing users see, so it should consist not only a name but also provide people with brief information on what your product offers. A title should be capacious and contain keywords that reflect the essence of an application so that users could easily find it. Choose a creative and understandable title. Keep it brandable, unique, mouthwatering, and stylish. Think of uncommon words and avoid widespread clichés as they don’t attract users’ attention, and are quickly forgotten. At the same time, don’t overdo it with extraordinary. A name should also be easy to pronounce. A title length is limited, so make it short enough, laconically place a name, and keywords.
Great description sells. Thus, keyword-rich content is a must. It inspires a user to click the ‘Read More’ button and then install your product. Start creating a description from responses to these questions: ‘What your user will receive by downloading an application?”, ‘What promise of value does a product have?’
Keep in mind that an app description should define its idea as clearly as possible and tell users what problem it solves from the very first sentences. Write simply and clearly, cut out superfluous words, and avoid specific set expressions. If your product has succeeded, e.g., got featured on the App Store or was reviewed on TechCrunch, you need to mention it.
The main description must contain 2 or 3 paragraphs where details are described. At the end of the description, there should be a list of crucial features and value proposition with a detailed but laconic explanation. The last but not the least item contains fresh updates description—new features, fixed bugs, and other in-app changes. And don’t forget about a call to action that accurately reflects what your brand offers.
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