Game Marketing Guide 2021 - Tips And Tricks

I had to come up with something which could help me escape from the job system. Something of my own, some kind startup which helps me to earn more than my shitty salary. But I didn’t have a plan for a startup nor other people which could help me with funding or any other sort of help.

In the first week of following this routine of android app promotion I got 1000 downloads and even 25 android reviews. At the end of first week of promotion I was getting almost 250 downloads/day. This graph was increasing exponentially.

I had prior experience of Android but with not much success and no such app that could help me achieve this goal of mine to be my own BOSS. I never tried freelancing. The only experience I had of Android Application was a College Project which was based on Fitness Regimes. I started looking for successful android Application which has helped developer earn BIG and here I was with a plan to develop a music player of my own for Android

There were tons of them and the reason I chose a music player was that every application I could find there had a least a million downloads so it was fixed that in the coming 3-4 months my app will be seen among other music player applications. The goal was set and the next step was to quit job. It took me 3 months to develop the application with basic features. I needed not just one USP but a set of USPs and some planning to promotion.

To give my app a starting I was asking my friends and colleagues to android installs, ratings and reviews the application and later I realized that this won't help me reach my goal because what I was getting was 10 – 15 downloads a day and my application was nowhere seen on play store when you search “music player”. I got tensed, after good amount of efforts on the application development now I will have to spend time on promotions too.

After the launch I quit my job and decided to work full time on the application promotion as it was the only thing left which I could do my myself.

I kept adding friends, Even facebook blocked me from sending texts to anyone. The early downloads and reviews were quite important. They reviewed and downloaded. About 200-300 of them. Started posting on facebook pages and groups and I did get some likes and downloads from there

Commenting on Application reviewer’s videos and sending them my app link asking for reviews through Youtube. Then posting on their new videos, asking people to try it and asking the channel owner to review it. I posted them 100 each day or maybe more.

Earlier my app was not visible on searching “music player” on the play store. But, after I had been posting on quora and other forums telling things about the application, the ranking was raised to 52 from being nowhere in the list in just 1 week. Applications with 50,000 downloads apps were listed below my application. This was a sign of pure success with 0 spending on Promotion.

I was doing this for 30 days and finally I had the result. It was 10,000 downloads in the first month and with it came the $100. next $200 on its way for next month. So I started experimenting a lot. Like I used to spam on quora, and realized how it can improve the ranks.

Cheapest Android Game installs And Ratings

 Alike from SEO, it is advisable to take advantage of app store optimization because it plays a big role in ensuring that your app is ranked highly and downloaded by many people.The first factor that affects ASO is number of positive reviews. The higher the number of positive reviews by users, the higher your app will be rated. This will boost its ranking thereby increasing the number of installs. App downloads is also important.

The more the number of downloads, the higher the likelihood that other users will download your app. You should also use relevant keywords. They should be placed in the title and description.The amount of revenue generated by the app also matters. If your app generates high revenue, it will be more visible.This will in turn increase the number of installs.

Start an ad Campaign with android app promotion they have different services like

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App Icon are not just beautiful images meant to please the eye, they are viewed inside the graphical interface of the certain operating system. They should look naturally to the interface, harmoniously co-exist with other app icons and yet bear some uniqueness. That’s why you start app icon development with familiarizing yourself with guidelines from the OS manufacturer and looking at icon samples for Photoshop.

App icon design for a local company like meal delivery service is going to be different from an icon for company entering an international market. In the last case you’ve got to be sure that symbols you use are universal for people with different cultural background and won’t offend anyone. In market your icon will be displayed on white or light-grey background but it is only wise to check whether it looks good on popular backgrounds of different color since users like to personalize their home screen wallpapers.

Once Again, another major element that I’ve seen many developers overlook. Build a home for your app, a place where you can freely describe why it’s so great without the limitations of the app market description page.

A website will also allow you to use old-school marketing techniques of site promotion like banners, SEO and link exchanges. From my experience, these are the most effective channels for creating a steady download stream. The site should be simple and effective and act as a well designed, unique landing page. A one-page site with a large download button is sufficient.

How Can I Increase And Retain Game Downloads

Developing an app is not enough to make a fortune from it. You should spark the users’ interest in your product. According to Google research, 48% of Americans discover new mobile apps by browsing app stores. A description is one of the top motivating factors among 71% of those who search in app stores.

To increase app downloads, you need android app promotion and make your product easily discoverable in app stores. A memorable name and its informative description are crucial to achieving this. An app icon, as well as its screenshots and videos, are not less valuable as an app name and description.

Let me tell you about the essential rules you need to follow to write a perfect description to market your mobile app and boost downloads with android promotion.

There are two apps in one category with similar features. The first one has a thoughtful icon, great screenshots, and a high-quality video. The second one has a neutral icon, poorly designed screenshots, and there is no video. Which one will attract users’ attention first?

Great icon primarily drives users to click on your application. Keep in mind that it should reflect your brand and intrigue users. So design this small element carefully, make it attractive and laconic

To make things right, focus on App Store Optimization (ASO). It allows users to find your product easily, click it, and download it. By using android installs, ratings and reviews methods in your marketing campaign, you can achieve great and inspiring results. Before creating name and description, check carefully particular app stores’ guidelines and specific examples to meet all the criteria.

A title is the first thing users see, so it should consist not only a name but also provide people with brief information on what your product offers. A title should be capacious and contain keywords that reflect the essence of an application so that users could easily find it. Choose a creative and understandable title. Keep it brandable, unique, mouthwatering, and stylish. Think of uncommon words and avoid widespread clichés as they don’t attract users’ attention, and are quickly forgotten. At the same time, don’t overdo it with extraordinary. A name should also be easy to pronounce. A title length is limited, so make it short enough, laconically place a name, and keywords.

Great description sells. Thus, keyword-rich content is a must. It inspires a user to click the ‘Read More’ button and then install your product. Start creating a description from responses to these questions: ‘What your user will receive by downloading an application?”, ‘What promise of value does a product have?’

Keep in mind that an app description should define its idea as clearly as possible and tell users what problem it solves from the very first sentences. Write simply and clearly, cut out superfluous words, and avoid specific set expressions. If your product has succeeded, e.g., got featured on the App Store or was reviewed on TechCrunch, you need to mention it.

The main description must contain 2 or 3 paragraphs where details are described. At the end of the description, there should be a list of crucial features and value proposition with a detailed but laconic explanation. The last but not the least item contains fresh updates description—new features, fixed bugs, and other in-app changes. And don’t forget about a call to action that accurately reflects what your brand offers.

Promote Your New Apps With Android Promotion

 If you want to your app to perform well you’re going to have to spend time actively promoting it success doesn’t just happen by itself. Unfortunately, a large number of developers don’t know the first thing about promoting their app. If you form part of this group, well, you’re in luck! To help you get started, we’ve put together this list of ten of the best websites to promote your app.

If you’re trying to build up some hype for your mobile app prior to launch, consider submitting your app for review by Launching Next. You only get to say a few words about your app, but it’s well worth the couple of minutes it will take to fill out the submission form — a good number of apps accepted, there are regular updates and you get a hungry audience, all looking to find the next big thing.

Springwise won’t accept just any run of the mill app; to be considered, you need to be offering something truly groundbreaking. Tick that box and your app can get a lot of exposure to a large, tech-savvy audience. It’s not just mobile apps that get featured; any unique ideas for a new business has a place.

To get featured on The Startup Pitch, you’ll have to answer several carefully chosen questions about your app, essentially turning your submission into a pitch to encourage audience members to try out your app. This is great as it allows you not just to talk about what your app is, but why people should try it out.

Promo

Android app promotion helps your app earn a higher ranking in Google Play either by getting more Android installs and android reviews $0.07, ratings $0.11 and reviews $0.15

Next up we have Netted, ran by the team behind the well-respected Webby awards. Only consumer-focused apps can be considered, but if you are lucky enough to be featured you’ll give your app a lot of exposure. If accepted, your app will get additional coverage by being included in their regular newsletter roundup.

The Startup allows you to generate more than exposure; it helps you build a following. Only apps new to the scene are accepted, but, alongside a short description, you’re able to include links to all your social media profiles. Audience members are encouraged to follow the apps that interest them most and even engage in discussions around the app.

Startups using Startups — is a quirky little site where entrepreneurs are encouraged to share the apps they found most useful with other startups. The “I scratch your back, you scratch mine” is a nice twist, and as a developer you’re able to submit any apps you’ve created as well as the apps you use.

If you’re yet to launch your app, Betalist is a great place to start your promotion; only startups with a “coming soon” page are accepted. The exposure you can generate is generally impressive, with up to 500 subscribers to your mailing list commonplace — think what you could do with that! Sign-up is free, but you can pay to speed things along.

The AppStorm website is broken down into several different sections, which each one dedicated to a different mobile platform — perfect if your app is only available on a specific platform. As well as allowing you to explain what your app does, AppStorm also personally review certain apps and send out a regular roundup newsletter to their ever-growing mailing list.

Finally we have Rate My Startup, unique because after your app is featured members of the community get to vote based on how much they like your app; impress the community and your app could be permanently featured in the “top app” section of the homepage — a big incentive. Submissions can take a while to be processed but if you’re willing to pay you can speed things up substantially.

How To Get More Downloads On Games

  If you are marketing an app, it pays to take a step back once in a while and reflect upon the acquisition tactics you may have missed to drive more android app promotion. You are probably already doing all the right things: optimizing your app store page, building a community, tracking your advertising campaigns, being active in social media and so on. What you might have missed, however, are some of the more underrated and ignored tactics to generate users for your app. So here it is: a list of 10 underrated ways to get more app installs. Enjoy!

There’s a lot to write about SEO for YouTube, so I won’t go in-depth here, but know this: YouTube is the 3rd most popular website in the world (according to Alexa) and the 2nd most popular search engine. A video optimized for YouTube’s search can get hundred’s of thousands of views without ever going viral. A good video with the right keywords can expose your app to thousands of viewers looking for what your app provides and should also lead to lots of downloads through android promotion. If search YouTube for “how to watch live streams on android,” you see that the first four entries are promoting apps and each one has tens of thousands of views. It’s an easy and cheap way to expose your app to people who are likely to want it.

According to Buffer, 35% of Facebook fans liked a brand in order to take part in a contest, and photo contests receive 5.5x more comments than regular posts. So, creating a contest is a great way to drive interest in your app. A popular marketing tactic to get maximum exposure is to create a contest or giveaway where people get more entries if they share a tweet or post something on their wall about your app. Magzene’s “tweet to enter” campaign has gotten them almost 1,600 retweets.

People like to offer friendly advice, so you might as well ask for it. Go into forums visited by your target segments and ask the forum users what they think of your app. This is a good way to introduce your app to potential users without seeming like a self-promoter. Hopefully this has given you a few new ideas to promote your app and increase android ratings. If you’ve tried these tactics yourself or have other overlooked tactics, we’d love to hear about them. Finally, keep in mind that an effective mobile strategy needs to be one that goes where your users are and connects with the right message.

Increases The Visibility Of Your Game

 it is essential to try getting other people to mention or talk about your app. This will reinforce your brand awareness and reputation, which will inevitably bring you more android installs, ratings and reviews. Going to the media is a great technique to drive attention. The first thing you should do is to build a complete press kit including some visual and written materials (download URL, app icon, screenshots, boilerplate, PDF presentation, etc.). Make your assets as attractive and engaging as possible.

The next step will be to send a great press release to all tech journalists and influencers that you can find. Try reaching out by email and don’t forget about your subject line: make it unique! The point is to convince them talking about your app. If your app is not live yet, give them access to your beta version. Describe and explain why your app is one of a kind and why they should cover it over an article. Make sure to show off your best features and functionalities.

You can also reach out to bloggers who could find your app interesting for their audience. For example, if your app is a fitness app, make sure to reach out to famous health influencers and bloggers. Use a creative and unique pitch. Try building a strong relationship with them. Hopefully, they will love your app and will showcase it in their next articles/videos. Influencer marketing is getting more and more popular due to its successful results.

The first thing you need to grasp to generate android app promotion is how the app stores you publish your app to actually work. Let’s go over some basic app developer language. You may have heard of SEO – Search Engine Optimization. But have you heard of ASO – App Store Optimization? The two are very similar in relation to your app’s success, but ASO has even greater impact on its listing than SEO does for Google search results. ASO is specifically what increases the visibility of your app in the marketplace.

The higher its rank, the more users will find your app when they search. And once a user finds your app, ASO also helps determine whether they actually download it. There are quite a few factors that affect your ASO: Positive reviews: The more positive android reviews an app has, the higher its rating will be. When users rank an app highly, it will also be ranked highly, which naturally improves downloads. App downloads: The more downloads you have, the more downloads you’ll get. App publishers should aim for a steady amount of downloads to rank highly.

Apps with popular keywords in their title and description may see more downloads. Revenue: Apps with a good record of revenue generation will get more visibility from the app store. Country: Regional success can influence your ranking in that region. Boosting your ranking in multiple regions can have a snowball effect. Backlinks: If you can include backlinks to many relevant pages, you can improve your app ranking.

Your app’s popularity across social media platforms can affect its app store ranking – especially on Android. Shares and +1’s on Google+ can determine whether users notice your app or ignore it. App starts: The number of times users actually open your app also has a significant impact on ranking. Retention: The number of people who uninstall your app vs. the amount who keep it within 30 days also affects rankings. To ensure retention, cater heavily toward your target audience in the app description.

Taking all of these into account can dramatically alter the way your app is perceived by the general public, and how it’s treated by app store algorithms. For more information on App Store Optimization, check out this blog post.

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Flashlight apps are evolving. Google started including flashlight loose characteristic to Android as early as Lollipop and OEMs had been along with free flashlight on their OEM skins for a ways longer. The want for free flashlight dwindles as the market percentage for newer variations of Android obtain higher proliferation.

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